Our long awaited new collection of summer fun necklaces are here...yippee! We've made them in a brand new pop art PVC material which is bendy'n'smooth and super bright! Shapes include a giant raspberry and toffee ice cream called Sprinkles; a jumbo Bad Apple with cute neon pink caterpillar; and FUN slogan in balloon writing - all 3 styles are strung from an eye popping rainbow cord which means you can choose the length you wear the necklace. Plus a pair of Girlie Glasses with seaside stripes strung from a pretty white vintage chain. Wear our ultra bright Bubblegum necklaces with simple white summer frocks, candy coloured jump suits and vintage swimsuits.

When our final set of samples arrived a few months ago we set to work putting together a photoshoot to showcase our new goodies. The lovely Libby Scarlett was our intern of the moment and her first task was to find us 2 super cute models. Here is how she did it...

Where to start? I had no clue when I was set my task to find a new model (or two) for the Lady Luck Rules OK photo shoot. MySpace was my first port of call for potential girls. As a MySpace virgin, a slow start was turned around with the help of expert MySpacer Laura (a fellow intern). The task was quite time consuming with the pages upon pages of girls who weren’t smiley enough for our sunshine brand. I was so excited when I did find a cute, quirky girl, I messaged them immediately, asking if they might be interested. My eyes were square after the MySpace marathon, so I was pleased to be going out scouting. I battled my way down Oxford Street on a sunny Friday afternoon, which challenged my multi-tasking skills: looking for girls whilst dodging the masses. After gawping at girls, I ran down the road like a lunatic after anyone I spotted! We arranged to meet with the best of my finds and chose two lovelies: Gina and Catriona (pronounced Catrina), both of which I had found on MySpace. That their names sound like a double-act was, believe it or not, accidental.

We're in the midst of our huge Superette refurb right now and it's all taken a crafty turn for the better! Along with making lots of exciting props for our all new window display area we decided to share the love and create a series of Craft It Up! Fun Bags. Each bag contains 100 crafting odds'n'ends including quirky components, unusual materials and very useful findings with no more than 5 of each item. You'll be able to brighten up a cute cardi with some novelty buttons, make the craziest charm bracelet or put together a whole range of jewellery. The components hail from Lady Luck's sourcing travels including flea markets in Paris; close out dealers in the US; warehouses in Germany and the vast wholesale district in Hong Kong. So call all your friends round this Saturday afternoon for a crafting party with lots of sugary tea and cakes!

Teenage Fan Club is our sold out tee range and since we're designing our new collection we thought we'd give you arty-crafty-creative types the chance to snap up the remaining heart shaped vintage heat transfers! Nat (pictured above) and Collette our newbie interns have been busy bees hand selecting all the transfers into bumper packs of 50 and then also popping in a special surprise bundle of rockin’ tattoo-inspired motifs including cherries, bunnies and anchors!

Snap up our Popstar Pack and get ready for many an afternoon of crafting fun! Why don't you revive an old pair of jeans, snazz up a cute denim mini, refresh last season's denim waistcoat or create your own line of handcrafted retro tees and tote bags to adorn your family and friends. It could be the start of something special. Plus all for just £10...

Wanna seek out the swag??? Click here!!!

About the heat transfers!
The pop rocker hearts are original 1970s Plastisol heat transfers picked up by Lady Luck on her thrifty travels. Each Popstar Pack contains 50 hand selected transfers which measure 12cm by 12cm in a range of colours featuring each of our rock’n’roll heroes, PLUS a special suprise bundle of rockin’ tattoo-inspired motifs including cherries, bunnies and anchors!

How to!
To create your own Fan Club fashions place the transfer paper side up directly onto any 100% cotton fabric and iron over on the highest heat setting pressing down firmly and not moving for one minute. Leave to cool completely and then lift corner to test. If the transfer does not appear to have adhered fully replace backing sheet and iron over for a further 30 seconds.

Washing instructions are dead simple: pop in the washing machine on a 40 degree wash and if you iron please turn the shirt inside out. NEVER iron directly onto the heart - it'll be messy!

Each pack is presented in a seal again bag with LLROK flyers, instruction leaflet and a fun description and history of all the popstars!

Super talented Laura H from Madrid has been one of our interns for 4 weeks and during this time she has helped us make the stall decorations and lots of stock for the Renegade Craft Fair; wrapped many a website order like every one were a present for her best friend and her finest moment was making and photographing these astoundingly neat mannequin heads to display our growing selection of sunglasses and visors. Spray paint and stencils were Laura's key ingredients as well as a pile of patience and a steady hand. Good luck in your new placement Laura - we'll miss eating biscuits and talking about ponies!

We're selling some treasured pieces of furniture from Superette. I'm sadly parting with my 1950s ship-shaped cocktail bar - this snazzy piece of retro history has sat at the helm of my studio space for nearly 2 years and we've opened many a bottle on the handy opener attached to the back. I hope it'll be a disco centre piece in it's new home and be the talk of the party, cocktail shaker anyone? We're also selling our candy stripe shop counter which has housed oodles of goodies from piano scarves, indie magazines and Lady Luck Rules OK jewellery a-go-go. Finally the vintage sewing stand has to go and Emma our new intern said she'd use it in her bedroom as a memory box and Becky said she'd store all her knick knacks inside!. Wanna check 'em out? Click here!!!

Photo above is from the book Kitsch Deluxe which shows you how ace the ship shaped bar can look in your living room...

I'm just back from the studio where we shot our latest pieces on two neat gals: Gina and Catriona, who Libby one of our interns found on a marathon Myspace trawl. Davidtakesphotos did the snapping, lovely Ina and Sandy whipped the girls into a magical ball of wonder with heated rollers and lots of rouge. I super styled the girls in vintage swimwear over funny tees topped off with high waisted shorts and knee socks. Laura (another intern) had made us some pop art props which were a giant tootbrush and a giant popsicle. Thanks Laura they looked ace! Tomorrow we'll be starting the refurbishment and I'm hoping the Lolita sunnies will arrive along with an exciting new style of visor...rainbow ones that flash...who said that?

Gina wears Bow Tie ring by LLROK, vintage Bugs Bunny tee and neon pink swimsuit from beyondretro.com and brass button shorts from Topshop. Behind the scenes photograph by Libby Scarlett.