I can finally announce the secret project we've been working on (since June!) and the most exciting thing that's ever happened to Lady Luck Rules OK...da da da...we signed the lease on a shop today! Hurrah! Hurrah! It's going to be a shop/studio space that my friend Gemma and I work from and also sell and showcase all our goodies! We found the property in June and we've been wrangling over the lease for 5 months...it's been quite traumatic. Today we went to the solicitors and finally signed on the dotted line and then hot footed it over to the shop to meet with our electrician and flooring guy. The shop has been empty for a few years so we have to do a complete shop fit. We've already snapped up some vintage shop fittings from Ebay and an auction house and now we're designing our own wallpaper and pop art shelving.

Sclater street itself is off Brick Lane in East London (just a 20 minute bicycle ride from my front door) and we'll be joining a few established independents including Lik and Neon and The Lazy Ones and a record store opened up last week called Beats Workin' Records. Right next door is a dinky coffee/internet shop and the other side is a second hand furniture guy called Dublin Jim - who's mates with Pete Doherty. Today as we were waiting for the keys the man himself sauntered past and stopped to talk to Jim - I'll find out what he said on Monday!

I'm going to document everything we do with the shop through my online journal and you'll see the exciting transformation - these first pictures are of the outside (with the two new happy owners) and I'll take some photos of the inside too before we start painting. We're back at the shop on Monday to meet with shutter people and discuss paint swatches and draw up an action plan. We hope to be open in about 5 weeks, but I'll have a more solid launch date in a few weeks time and you're all invited! Yippee!

New Collection alert! New Collection alert! I was beginning to feel the party season last week at the i-D "i-Dentity" exhibition launch at the Fashion and Textile Museum and then the even wilder after party at the Oxo Tower. I found myself dancing to Morissey between two 7 foot tall transvestites and a Vanilla Ice look-a-like. Sorry Henry. I was having a ball until I bumped into Navaz the Fashion Ed at Cosmo Girl and she told me Elle Girl had closed down. Weep! That was one of my fave reads! At least we still have Cosmo Girl.

Back onto the subject of new baubles...Party Popper is an explosion of sassy handmade earrings using dinky vintage parts in a rainbow of Autumnal shades with the odd splash of neon pink. I'm really loving black dresses at the moment so these earrings provide the edge of colour - perfect for parties! I'd also like to welcome back the 1980s Heart of Glass necklaces and this time around we have the Kissing Kids necklace in snazzy silver!

If you're beginning to feel the chill of winter then snap up a pair of our bright pink Go Go Gloves - fingerless break dancing gloves customised with the Rainbow Fun pins. Righty-o, it's 6.30pm and we've got a few Outerspace B-movies to watch and then tomorrow I'll be making a pile of Pop Drop - Joan Jett earrings for The Boobtique which is the online store for BUST magazine based in New York. BUST will be featuring the Joan Jett earrings in their December issue gift guide and then selling them too. Hurrah! Oh oh oh, one last thing...I'd like to congratulate the lucky listener of the Berlin based Radio Fritz who won a LLROK Pop Rocker necklace. I hope you have a hot-to-trot time wearing it!

I had a lovely treat in the post this morning - the beautifully packaged book Fashion Market II. I met lovely Yiying through a link swap earlier last year and a few months later she popped round for tea and biscuits and interviewed me for her 2nd book. She took oodles of photos around my home and work room and we giggled our way through LLROK's history, inspirations and ambitions for the future. The book also covers interviews with 12 other artists and designers whose labels began at a fashion market, mostly Spitalfields and UP market in Brick Lane's Truman Brewery.

Interviews include - Specific Flavour, 20th Century Icons, Spoon, Lights Out, As Twee As It Can Be, Misc., K45, Whim Wham, Snuglo, Netty and Matty and The Magnificent Chatwin Brothers.

With the demise of the historical Spitalfields market due to the gross shopping complex - this book reminds us how vital fashion markets are in supporting young creativity and the spirit of the independent. I feel a spot of protesting coming on!

Take a peek in my press page to download and read the LLROK interview and click HERE to buy your very own copy.

Woooo....we're getting into the spooky spirit of halloween here at LLROK! Check out our 6 new Happy Halloween e-cards - the perfect way to invite your pals round for a spot of apple bobbing. Starring in 2 of the designs is the 1950s horror hostess: Maila Nurmi better known as Vampira. She starred in the B-horror classic Plan 9 from Outer Space which was then resurrected in the Ed Wood film by Tim Burton. Vampira is now retired in Hollywood after many years running an antique shop which sold her line of handcrafted clothing and costume jewellery. We heart crafty vampires!

The November *Music* issue of Cosmo Girl has just hit the newstands and it's brimming full of LLROK goodies! Page 86 features the Debbie Go Go Guitar brooch in a "Beatnik" shopping special. A sassy skinny scarf wearing model is wearing The Lick on page 93. The Stuff You'll Love shopping page also features a Crazy Crayon single earring. The best news of all is saved for page 119 - a super 15% off Lady Luck Rules OK for every Cosmo Girl reader! Holy smoke! Quick get yo'self down to a newsagent today and scoop up a copy to find out the secret discount code. The offer runs through until November 13th.

I've also added lots of snazzy new items to the shop today! Do the Daisy (above left) and Star Crazy (above right) are both made from dinky vintage parts and have a sassy different length drop twist thing goin' on. They are located in the pick'n'mix collection alongside the happy return of the Lolita earrings (below middle). Rainbow Fun (above middle) is one of two new chain brooches added to the Pin Me Down collection.

Making their debut today are 4 rock'n'roll sets of button badge band earrings (above left). The simple pair of earrings are available as The Ramones, Debbie Harry, New York Dolls and KISS. Once you've selected your fave band you have a choice of 4 fun colourways - cherry red, candy pink, mellow yellow and powder blue. I have also added 3 sets of fun button badges to the Thrifty Tees collection (above right). OK, that's enough from me - I have goodies to make for a new stockist called Moshi Moshi in the US and top up orders from Sista in Kingston and the the hip online boutique Discoo. See ya!

Phewee...I'm kinda glad last night is over and done with. My friend and I did our first seminar "How to sell your goodies online" at the Fashion and Textile museum. There was a super turnout and I met some lovely LLROK customers. I must say though, when I first started talking I thought my heart was gonna beat its way out of my chest! I was so nervous. I think it went really well in the end. I told my story about how and why I started selling online, the mistakes I made along the way (and how I fixed them) finishing up with what has made it a success and the impact it's had on my daily life. We then gave out some juicy tips and super suggestions. The feedback at the end was all positive and we then went and celebrated down the pub!

I have sent more trinkets to Champion the cool'n'crafty New Zealand website. I caught up with the lovely lady behind the scenes Amanda Wheeler and asked her a few q's...

Tell me your inspiration behind the site...
It came about because I knew that there were crafters here whose crafts and design needed to get out past their neighbours/cousin/coworker. Most of the consignment stores are overseas and full of overseas stuff. I wanted to create a place that was more focused on crafts down this end of the world but was also a New Zealand outlet for people who wanted to sell more stuff down here - postage, currency conversion, delays etc can be such a barrier and I wanted to smooth both ways!

What else fills your days?
Right now I'm very into beading, and have been for quite awhile. I have a huge collection of beads and like to let the beads dictate the outcomes of what I create. Conversely, before I started getting serious about craft I mostly wrote and produced various zine and lofi artbook projects - and maybe
I'll have another on the go soon. My day job is to project manage website development - so you can see how craft + web evolved into a logical decision to have an online
store. I believe in using the technology!

Why do you heart New Zealand?
New Zealand is an incredibly beautiful country full of inspiring, passionate people. There are so many shades of light and dark here - it's a very NZ aesthetic here that you just don't get anywhere else in
the world. I love travelling but I am always so glad to come back here. It's definitely home.

Tell us about the craft/fashion scene in NZ...
Much like New Zealand, it's very unique. Our best known designers who 'exhibit' on the world stage are indicative of the high fashion ethos, and at the other end of the scale there's a lot of Maori and Pacific
Island and streetwear going on - hoodies, iconic historical stuff...it's very NZ. The craft scene is slowly taking off. New Zealand usually takes a bit longer to really click on to things but when we do, we come out guns a blazin'.