On Valentines day in 2003 we pitched up at Portobello Market and launched Lady Luck a brand new pop art jewellery label. It was a time when the "boho" look dominated fashion jewellery with feathers and boring beads... but our crazy jewellery was made from original 1980s charms featuring miniature telephones, zips, neon parrots, giant plastic letters, mega hoops in eye popping colours and fluoro bottle tops. It wasn't long before hip New York magazine Nylon wrote about our fun array of charm laden necklaces and bracelets. |
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In 2004 it was a press frenzy with the UK's most forward thinking street fashion 'zines The Face and Sleazenation featuring our new collection of jewellery made from recycled band badges. In my weekly jaunts to car boot sales I'd built up a super duper selection of badges from the 70s and 80s. I wanted to elevate the status of the ordinary pin badge into a piece of snazzy handmade jewellery and did so combining them with dice, lightning bolts and hearts. The whole collection called "I'm with the Band" was purchased from my stall one day by a leading department store in Japan. Wow, what was our next project going to be? |
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Up until now our label had focused on collecting and recycling deadstock and vintage charms and badges and re-working the parts into jewellery but we were hankering to create our very own charms! Our first collection of charms were made from enamel and inspired by the film Rock’n’Roll High School. Shapes included stars and stripes sunglasses, leopard print sneakers and boom boxes with heart shaped speakers which were featured in Teen Vogue and sold to our fave store in the whole wide world - Colette in Paris. This was fun! By now our website had built up a cult following and we had a new obsession...1950s B-movies! |
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We traveled to Berlin to launch our latest collection of enamel jewellery entitled "Go Go Girls from Outerspace" which featured robots, rayguns, rockets, starbursts and vampire lips which we sold to over 50 stores worldwide. Upon our return to the UK a nu street trend was emerging which had its very own style bible called Super Super. We made oodles of wacky accessories for them including giant cola bottle necklaces and hearts with googly eyes. Fashion was beginning to embrace our way of thinking! Woo hoo! I sadly waved goodbye to our birth place and sold the Portobello stall to move East and open our very own shop and studio called Superette. |
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This year we transformed our website into an all singin' all dancin' online store! Goodies included hard to find 'zines and books; stationery and cards from Japan; party frocks from Sweden; craft kits; quirky accessories including piano keys braces and heart shaped sunglasses and we collaborated with designer makers to create a range of knitted and crochet jewellery. Our own label launched a line of jumbo, neon "bubblegum" jewellery, shapes included ice creams, stripy sunglasses and owls. New York magazine Missbehave popped by to check out my fave room at home. The bathroom? Yup! This is where I keep my vast collection of kitsch plastic ornaments - bambis, owls, snow globes, wind up Disney figures and much more! |
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It's now 2008 and we're still as crazy about fashion jewellery as ever except it's not just me on my Portobello stall anymore - we have a super shop and studio in Brick Lane, my boyfriend Sam is our full time Graphic Designer and we have two wonderful assistants Becky and Laura and an army of interns. We've come along way baby and we're just getting started...
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